Eau Claire’s Red’s Mercantile is the modern-day version of the old-timey general store concept, with a bit of everything: clothes, shoes, household décor items and bath and body products.

Vote now for your favorite places in Wisconsin!

Want to remember your trip to Wisconsin or show a little love to your home state? There’s no shortage…

The maker movement isn’t going away anytime soon, and The Local owner Alison Magnuson is doing her part to make sure it’s firmly represented in downtown Wausau.

What’s old is new again—just ask sisters Carey Sharpe and Jenna Golem, who lovingly restored The Howard, a 90-plus-year-old building in Oshkosh for use as a multiuse event space, concert hall, café and bowling alley, opening this fall.

Madison’s Atwood Avenue is now home to a number of excellent restaurants and some great locally-owned boutiques, like Tammy…

Founded in 1847 with just a flour and feed mill, today Cambridge’s quaint downtown filled with brick buildings boasts a few pubs, a winery and little shops—like the Avid Gardener, a gift and gardening boutique on the main drag. 

Festival season isn’t over just because the cold is settling in. Here in Wisconsin, we celebrate year-round!
Check out our list of five fun festivals happening this November.

Once upon a time, nearly a half-century ago, Lake Geneva was quietly hand-picked by Playboy Enterprises to be the site of a glamorous new resort – now known as Grand Geneva.