By Kristen Darkow | Photo by Megan Zabel Holmes


Built in 1991, Potawatomi Hotel & Casino underwent a huge expansion in 2008, and is now completing a $100-million renovation project. The updates will bring new gaming, food venues and entertainment. A new high-limit room will embody luxury and class with upscale décor and top-notch service, a craft bar, stage and gourmet kitchen featuring a brick oven. Rock & Brews, a restaurant concept by KISS rock band members Gene Simmons and Paul Stanley, will open its newest location on site. Potawatomi will also be home to a new Starbucks Coffee and three new “quick-service” food and beverage stations for those enjoying the casino.


This 1800s cheese factory was purchased in 2021 and restored to be an upscale restaurant, casual café, event space, micro- dairy plant and a boutique hotel! Throughout the spaces, you’ll find walls adorned with historic photos of the original dairy, employees and local community. Posh finishes contrast with industrial décor, offering a hip vibe.

Farm-to-table is the theme here, where ingredients for the restaurants are sourced locally and some even on-site, including milk for ice cream.

The Inn at Seven Acre features eight rooms and suites with modern amenities and historic charm. Book your stay and enjoy a meal at this cozy spot listed on the National Register of Historic Places. The dairy is located just a few miles from the Military Ridge State Trail, Wisconsin Brewing Co. and other attractions.


Did you know that Eau Claire is home to one of the largest sculpture tours in the nation?

New installations for the 2023-24 season are now in place. Take a stroll through the streets of historic Eau Claire and hunt down each of the 150 unique sculptures in the area, and then vote for your favorites to be crowned Sculpture of the Year! The winning sculpture sticks around the following year and is joined by all new sculptures to discover.


The Children’s Museum of Eau Claire has been a fan-favorite from near and far since 2000, but a brand-new building that opened in December of 2022 makes for a fresh and extra-special museum experience! The 26,000-square-foot, two-story museum was built from whole, unmilled trees instead of steel beams, plus it features big circular windows and is carbon neutral, pulling energy from 300-plus solar panels and 20 geothermal wells. Every feature integrated into the building’s design is intended to spark curiosity and cultivate learning in young minds. Some exhibits, like Bitty City, Water Works and Body Smarts, will be familiar to anyone who’s visited the former location, while the “nature preserve,” physical activity center and classroom space are entirely new.


For an adrenaline-filled adventure in Wisconsin’s stunning Northwoods, check out Area 31. This Minocqua-based UTV driving adventure was once a Yamaha testing facility and is now home to one-way trails consisting of straight stretches, tight corners, dirt, mud, rocks, stumps and clay where visitors can test the limits of their UTV or try out one of Area 31’s 2022 Polaris RZR 1000s! Whether you’re a beginner, advanced or somewhere in between, you’ll be paired with an expert guide and guaranteed a thrilling adventure and incredible views.


Brand new in 2023, The Trade Hotel, part of the Marriott Autograph Collection of hotels, is located in the heart of downtown Milwaukee’s Deer District, the entertainment district adjacent to the Fiserv Forum. Design intentionally celebrates Milwaukee’s culture and heritage with a sculpture of Milwaukee’s Hoan Bridge in the hotel lobby as well as replica beer kettles inspired by the city’s brewing industry. Luxurious accommodations on the fourth floor include rooms with taller ceilings and shower heads intentionally designed to attract professional athletes such as basketball players. Plus, a two-story Presidential Suite offers an outdoor balcony. On-site dining offers a bar/terrace lounge and two restaurants, including Il Cervo, a rooftop spot with modern Italian cuisine.


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