Eau Claire’s Red’s Mercantile is the modern-day version of the old-timey general store concept, with a bit of everything: clothes, shoes, household décor items and bath and body products—all with a clean, Scandinavian bent. Owner Becca Cooke only carries items that are made in America and pieces are beautifully crafted, minimal in design and well-made. Cooke’s other mission (besides retail) was to “create a gathering place for women in the Chippewa Valley,” so Red’s Mercantile hosts workshops, concerts, rallies and more. The shop’s celebration of small makers means it’s certainly worth a stop if you’re in the area.


This article originally appeared in the 2019 fall/winter issue of Experience Wisconsin magazine. The contents of this article were checked for accuracy when it was published; however, it’s possible some of the information has changed. We recommend you call first if you have specific questions for the destinations, attractions or restaurants mentioned in this article.

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