Want to remember your trip to Wisconsin or show a little love to your home state? There’s no shortage of cool, home- grown brands that let you wear your heart—and your state—on your sleeve.

The Midwest Girl® (shopthemidwestgirl.com) was developed by two Wisconsin sisters and has clothing for women, men and kids with cheeky sayings like “Beer Tent Babe” and “Supper Clubs Fish Frys Old Fashioneds”—coined for Wisconsinites’ famous Friday-night outings.

Up North Clothing & Jewelry’s (upnorthboutique.com) line says it “captures the spirit and comfort of the Northwoods.” Find shirts for adults, kids and babies (“Mama Badger” and “flannel and cheese are all you need” are among them), as well as minimalist, nature-inspired jewelry pieces.

Sconnie Nation (sconnie.com) is one of the original Wisco-love companies, having been started in 2004 by two UW-Madison freshmen. Their famous “Sconnie” T-shirts are ubiquitous and they also sell a line of Packers-themed items.

Forward Apparel Co. (forwardapparel.co) offers cool Wisconsin-themed T-shirts, hoodies, hats and even a camo windbreaker for a refreshing take on state style.

Giltee (giltee.com) was started by a husband-and-wife team and has city-themed tees (like “K-Town” and “414”) and other fun items.

Lake Effect Co.’s (lakeeffectco.com) hoodies, tanks, tees and more have sayings that are a nod to Northwoods and lake life, like “Cabin Style” and “Lake Day.”

Photo by Natural Intuition Photography

This article originally appeared in the 2019 spring/summer issue of Experience Wisconsin magazine. The contents of this article were checked for accuracy when it was published; however, it’s possible some of the information has changed. We recommend you call first if you have specific questions for the destinations, attractions or restaurants mentioned in this article.

No portion of this article or magazine may be reproduced without prior written permission by the publisher.


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