Eau Claire’s Red’s Mercantile is the modern-day version of the old-timey general store concept, with a bit of everything: clothes, shoes, household décor items and bath and body products.

Want to remember your trip to Wisconsin or show a little love to your home state? There’s no shortage…

The maker movement isn’t going away anytime soon, and The Local owner Alison Magnuson is doing her part to make sure it’s firmly represented in downtown Wausau.

Many walls symbolize separation, but not those of Madison Mural Alley, one of Wisconsin’s newest public art destinations. Here, they celebrate collaboration.

What’s old is new again—just ask sisters Carey Sharpe and Jenna Golem, who lovingly restored The Howard, a 90-plus-year-old building in Oshkosh for use as a multiuse event space, concert hall, café and bowling alley, opening this fall.

Madison’s Atwood Avenue is now home to a number of excellent restaurants and some great locally-owned boutiques, like Tammy…

Considered Wisconsin’s Grand Dame hotel, the American Club—nestled in the company town of Kohler—celebrated its one hundredth birthday this past August.

Founded in 1847 with just a flour and feed mill, today Cambridge’s quaint downtown filled with brick buildings boasts a few pubs, a winery and little shops—like the Avid Gardener, a gift and gardening boutique on the main drag. 

In her hit “Big Yellow Taxi,” singer Joni Mitchell lamented that “they paved paradise and put up a parking lot.” At the University of Wisconsin–Madison, the alumni association has done just the opposite. It removed a parking lot and replaced it with Alumni Park, celebrating UW alumni and traditions.